SU-O1-In the field of luxury megayachts, AZIMUT-BENETTI as the firm goes ahead increasing their production of mega-yachts. Since 1970 AZIMUT began building yachts they development prestigious brands such as Azimut Yachts, Azimut Grande and Atlantis. But with the acquisition in 1984 of BENETTI; AZIMUT grows as a group of 3 to 9 marks: Benetti Yachts, Yachtique, Fraser Yachts, Lusben, Marina di Varazze and Royal Yacht Club of Moscow.
The brand BENETTI was founded in 1873 transfer
it’s nobility as a legend in the boating industry with extensive experience in building great products, from solid ships for World War II, merchant ships, sailboats and sumptuous yachts to the young company.
The synergies of AZIMUT-BENETTI change the world of yachts with their particular way as group specializing in build elegant mega-yachts with the highest technology.
Precisely as AZIMUT-BENETTI demonstrated in the most important exhibition in the United Etates in “Fort Laurderdale International Boat Show” (FLIBS 2012) Where Azimut-Benetti had on display the latest mega-yacht built by BENETTI “DIAMONDS ARE FOR EVER” their newest lavish and fully equipped floating jewel.
The lush interior of the 200 feet (61m) was designed by Evan K. Marshall. “DIAMONDS ARE FOREVER” is a moving mansion replete with unexpected eccentricities as television screens
behind each mirror and even in the bathrooms, a concept of extreme ostentation with a gym and a spa and elegant built cabins for 12 guests and 15 members the crew.
BENNETTI historically has been a leader in the construction of mega-yachts, in 1979,
gave “Nabila” an order of Adnan Khashoggi, the first mega-yacht of 83 m. (272.31 feet) and 2465.Ton, who later was the “Trump Princess”, the largest mega-yacht at the time, so the presence of the massive “DIAMONDS ARE FOREVER” in the middle of hurricane risk “Sandy”, during the press conference held by executives of AZIMUT-BENETTI: Fortunato Di Marco, Alberto Perrone Da Zara and CEO Vincenzo Poerio, was the perfect example to inform the American continent, on the project “Design Innovation”, the BENETTI’s idea was announced last September, during the Monaco Yacht Show.
“Design Innovation” is a bold new project that will mark a new era of BENNETTI, in the evolution of
design, style and home-feel printed by BENETTI Yachts in their 140 year history it represents an ambitious aspiration. – Stated Vicenzo Poerio BENETTI’s Megayacht Business Unit CEO-:
“We have decided to offer this challenge for most prestigious yacht world’s designers. Almost twenty architectural firms are working in dozens of designs and new concepts into categories yachts from 50 to 90 + meters, offering new opportunities for guidance and interpretation for the future design of our mega-yachts. – Poerio said. Currently, 16 companies yacht
designers have been approved for this contest” Concluded.
The fact that Benetti have 16 designers to redefine excellence and traditional elegance BENETTI’s DNA can be a real challenge, just deal with the personalities of the participants, especially in a contest to overcome the historical tradition of the luxurious brand STEFANO RICCI and yacht designer LUCA DINI, who presented their interpretation and design concept
for 72m models (236.feet). The prototype LUCA DINI and STEFANO RICCI yacht has within the household handicrafts Florentine luxury brand that support STEFANO RICCI.
“Each space meets design codes that have been used traditionally to maintain the high level excellence of our firm as: Californian briar root wood, Tuscan travertine marble and crocodile skin. “– Declared Filippo Ricci, (Creative Director and bloodline descendant in the aristocracy RICCI) -” The new Yacht division STEFANO RICCI fully compliant with the philosophy of the brand “100% Made in Italy” as an expression of the highest quality and exquisite creativity. It is a great honor for us to be part of this project, an excellent brand alliance with a leading shipyard such as Benett “i-said-Mr. Filippo Ricci, during the presentation of his 72 Model–LUCA RICCI as plus FILIPPO RICCI gave us a virtual tour inside the gorgeous yacht.
“This collaboration is particularly consistent with the philosophy of BENETTI, brand and STEFANO RICCI together as global ambassadors of Italian style and exquisite expression of the highest level of excellence in couture products. We are proud to count among our designers family members of STEFANO RICCI “- concluded. Vincenzo Poerio.
Journalist & Media Consultant
SOMOS UNO – ONLY ONE / S.U.O.1