SU–O1.- Even though speculations about a down size in the Wedding Industry, the official data on TWR (We-TV Wedding Report)
accepted by the Wall Street Journal assures that spending is climbing on the remainder 2010, 11, 12 and 13, with an average cost in a wedding around $21,600 to $21,800 that was spend in 2008, before falling to $19,500 in 2009. The brief said that the Industry suffers a dramatic turn down between 2008 & 2009.
However there is stand still during the worst decline on the economy but the same report predicts a coming back in the pay out in the Celebration Industries and recognizes that companies most to success, are the ones that have been doing smart investment putting themselves out in the media exposing good quality, creativity and how they reinvented their products every time; the same principle apply to the Venues specialize in this affluent Industry.
In South Florida the Wedding & Celebration industry is rising good; Associations, Event Planners and Professionals on the Celebration Industry are showing the world how things can be done with good taste, quality and practicality.Everything available to all budgets.
The NAWP( National Association of Wedding Professionals) South Florida Chapter celebrated 10 years promoting loyal business and partnership between their members; the President of this Chapter, Event Planner and Experienced Director of Catering Services in Several companies & venues, Jannette Alix received recognition from her colleagues.
Diversity and solidarity show the Board of Directors, offer to new affiliates certainty that they will get leads, support and give away great deals between members of NAWP.
The Miami Beach Convention Center hosted this event with red carpet and offered a huge cold cuts meat & fruit, cheese’s fountain with Cuban-mojitos and other beverages during the network; for the ceremony warm veggies, and chicken meat hor-d’eouvres; perfect desert delicious mixtures of gourmet yogurt decadent ice-cream & sorbet.
Venues with multi scenarios and ambiances are doing great showcasing the variety of entertainment options,
“3 J. Hospitality Group” in the heart of Fort Lauderdale Fl. Is offering 3 properties with 2 stores each one, in the most creative and upgrade ambiances:
Green Room is the youngest appeal trendy place in which cool white mixture flamboyant New York meets Ft. Lauderdale in two floors up, following into a labyrinth entrance to a 3 store down Industrial flamboyant theatre and dance floor, with connection to a refreshing big tiki Floridian America’s Backyard the 2 store huge place, full of open bars and air theater pool.
Easily these properties can hold more than couple hundreds of people in each one of them to celebrate corporative and family celebration in and out door with unique flavors. Cathy Jenkins, Special Event Manager from the Group, did welcome to all Professionals from the Celebration Industry and offered the best of their Cuisine, fresh informal menu with delicious king shrimp in blue tortillas chips, fresh guacamole, juicy hamburgers, and Caribbean tostones with meat toppings.
Since these facilities are in different levels, the preferred vendors and catering companies of the group offered complimentary flavors all around with options in: Italian, Greek and Indian cuisines on all over these 3 buildings…Music by the international “Blues Brothers Band” as complementary show for any event that could be planted in the Revolution Live Theater which has the dance floor to swing and show the moves as the mayor entertainment attraction; there were souvenirs vendors such photo booths all over the floors making the tour a funny theme park experience also with an entertained fortune teller, so much fun to offer in a open house, from !cool to oh-wow, ending in the hot patio heat!.
Elite Bridal Network a local young and successful organization has becoming the fresh air in the Celebration Industry in South Florida, Stephanie Bosco and her partners Ela & Jason Raveling ( NeoArt Photography) are showcasing in the most outstanding venues young entrepreneurs in the celebration industry ready to display the upcoming variety of products and services with exquisite taste and upgrade brilliant ideas with fine tasteful products.
Each month Bosco and the Ravelings, explore new venues and select form their abundant pool network of vendors the ones that will fit with the ambiance and theme they’re programming during monthly network and taste reunion. So far in the first semester the top on the outstanding venues is The charming Mediterranean style of the beach of Sunny Isles “The Aqualina Resort” a five diamond property with the sophistication and upscale level of service with a private garden beach and elegance in the 3 levels ocean view pools.
Perfect landscape designs and vintage architecture beautiful archery with a look alike coral rocks in the stairs, a smart way to lead the visitors on the property to the brilliant classic design of beach tents where the Aqualina Spa was offering a great opportunities to be pamper in the most up-grade style for brides and vendor.
Exquisite quality in food fresh grill variety of vegetables, Italian and Asian and Mediterranean delightful proposals offered by the specialized chefs from the Hotel.
Chic, distinctive, original designs on furniture and decoration proposals were all over, man in fire’s entertainer and traditional give away for the attendees were the ribbon of this Elite Bridal Networking Show that top Elite Bridal Summer.
In Fort Lauderdale Fl. The South Florida, Chapter of NACE (National Association of Catering Executives) had one of a kind meeting in the extensive facilities of the most prestigious national provider of rentals to all taste with exquisite display in options on the tables décor from the most bold, dramatic, extravagant to the simples organic and elegant options at Panache in Pompano Beach.
As if this match were enough Bonie Fimaro President of the South Florida Chapter of NACE, put the cherry on top with a sitting dinner after that in a minute in the tent was display of creative and sophisticated food options with more interesting fair food from:
Culinaire Distinctive Dining; “Sea Level” Restaurant Chef Jason Connelly; well know Exquisite Catering by Robert; delicious and fine delights by Dean Max executive Chef from 3030 Ocean;
tasteful bites by Parkland Chef Catering owner Chef Keith Blauschild; Lolas flavors by Michael Wagner; Rich and abundant Italian cuisine display, from antipasto to éclairs by Gino Deli opening the way to desserts, fresh ice-cream chops combination with fruit and sweet garnish as toppings by Cold Stone; desert bar full in flavor and combines by Lovely Laze; follow by Susie’s Custom Design Gourmet Cakes and to close the line by Sweet Buffet for all occasions by Prestigie Sweet Creations.
But it couldn’t be miss decadent sweet fresh juicy strawberries, and pineapples with bathe on dark, sweet and white Chocolate Fountains of South Florida.
NACE aside to be the oldest largest Catering Association in the world in Florida is becoming a guide-light to the rest of de organizations related in the Celebration Industries.
Never the less and unfortunately without the glamour and success as use to be at the Biltmore Hotel, The Wedding Salon in Miami Beach Fl. this year at the Gansevoort, had outstanding vendors, however flows were inevitable, unfortunate quality of brides that attended were precisely attracted by this company tradition; And even though her President Tatiana Byron was satisfy with the almost 1000 attendants, the survey with the brides before our tour inside show was evidently disappointed, “small, tacky and hot”, were adjectives the brides describe it on their way out. Local authorities on the wedding Industry, for the first time get together with Creator of “The Wedding Salon” to support this great effort from this Important National Bridal Show that use to be the lead in trends and upper high quality every year in the Wedding Industry.
In summer definitely the best Bridal show in all counts was taken by The Addison in Boca Raton, Fl. A 1920’s estate enhanced by up-scale loyal preferential vendors that feature the best quality proposals to very upscale brides from royal decoration to the elegant simplicity in trendy whites.
Outstanding and original combination in floral displays with a perfect choice in fresh ornamental that fill the place with bold colors and fragrances in flowers by David Dalsimer artist décor of Dalsimer Atlas, shared the Main Dining Room with Munoz Photo Studios.Feature in the Fountain Room shining Pandora Jewelers.
In the Club Room, Better rentals share with Ultimate Wellness. Upstairs in the Banyan Room Pianist & Harpist Anne Akersin welcome the brides with tune proper for royalty and room’s décor was extraordinary luxury, Look Great spa Salon in the other side with Wedding Consultants and Stylish all over.Huge Ice sculpture By Sculptured Ice Occasions in the Lounge Bar.
Mizner Ballroomhost Café ala Carte, It’s My Party Invitations, Ana Paz Wedding Cakes, Center Stage Entertainment, Clear Vision Pictures, 5 Start Furniture & Lighting, in the upstairs Balcony William & Sonoma A Chocolate Affair. In the Courtyard Middle, Labelle Linen, Master Musicians.Innovative promotion for 3 day wedding package; the perfect menu for a perfect venue: Appetizer Crab cake, Avocado, Corn and grape fruit salad, bay greens, aged sherry vinaigrette; Sorbet Shot, Pink lemonade; Entrée herb grilled filet mignon, mushroom Ragout, cauliflower potato purse, cream spinach, baby carrots and golden beets; Desert mini strawberry shortcake and crème-brülée tartlets in the main salon; Asian twist at the low-level patio.
Definitely the first semester of 2010, in Florida is reinforcing what national statistics are predicting a steady germination thanks to the support of the hard work by the associations, loyalty between venues and vendors.
The new ingredient to keep growing is a healthy investment to showcase their products and services on the right spot for the potential clientele; everything goes in media in all ways and forms to brand their products and services to succeed and not just survive.
Photos : Peter Grant, NeoArt Photography, Monika May
Journalist & Mass Media Consultant
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