SU-O1 (PicsRCCL & Twitter) In the cruise industry with the growth of the fleet grows all kinds of possibilities including accidents. When cost lives are a tragedy, but in the recent case of “GRANDEUR OF THE SEAS” ROYAL CARIBBEAN NTERNATIONAL, set a standard in the management of a crisis, in a fire that could have cost thousands of lives.
The fleet of Royal Caribbean Cruises CRUISE LINES and its 5 subsidiaries: Azamara Club Cruises, CDF Croisières de France, Celebrity Cruises, Pullmantur Cruises, TUI Cruises; Gradually have been removed from service to refurbishment by 100% and so comply with regulations implemented since August 2012 by national authorities and international regulations by (IMO & SOLAS) then the fire in GRANDEUR OF THE SEAS, is an accident solved as only in implementing techniques and innovations in all areas of this growing industry.
Although the incident occurred on the morning of May 27 and the investigations into the case are underway to reveal the cause. ROYAL CARIBBEAN did communicate immediately Taking Responsibility in front to the world and the media, using mass digital technology at different sites with access to mobile devices, creating a inside viral feed of information to avoid any speculation.
On May 27 at 5:48 am on the first Twitter about the incident appeared saying: “Royal Caribbean PR: @ Royal Caribbean PR 27 May: “Grandeur of theSeas experienced a fire this morning. Captain mustered all guests. No injuries of guests or crew reported“.
And so it went providing more content, published photographs of the Captain and the CEO interacting with guests, inspecting the area of injury and the arrival of the cruise to mainland healthy. More mini-statements on the process of reimbursement to all the passengers at 100% and bonus to compensate for the incident re-establish to all cruisers the missed holidays and find the way for them to their vacation experience continued.
Over a year ago ROYAL CARIBEAN released a 5-minute video that features resources and security measures the company takes, from the construction, operation and monitoring of the
activities on each cruise. “Safety is Our Business” is the name of the mini-documentary involving Richard Fain Chairman of Corporate ROYAL CARIBBEAN, Adam G. President & CEO, William Wright Captain RCCL SVP Marine Operations, Marine Operations RCCL Cap Tor Olson, James Card Vice Admiral (ret) U.S. Coast Guard, ViceCommandant, Marine Operations, Greg Purdy VP Celebrity Cruises Royal Caribbean Cruises LTD. Harri Kulovaara: EVP, Royal Caribbean Cruise Maritime LTD, Tracy Murrell Maritime safety and Compliance Dir. Royal Caribbean Cruises, Gary M. Bald SVP, Safety, Security Environment & Health Royal Caribbean Cruises LTD.
In this video Adam Goldstein reveals: “In fact is interesting in the area of safety, we stared a safety advisory board, which included formed head of the US coast guard, former Head of the British equivalent of the coast guard, one of the fore most professor in naval architectural and engineering in the world and had a very interact relationship with them at all points along the way” Says on record the executive.
In the same way that the video introduces us to studios and training simulators for navigation, operations management and transportation service; unveils tech surveillance equipment throughout the ship, with innovative mobile devices and location count for both passengers and crew members and video cameras in all the hallways and salons that are in use new Oasis class cruise and according to the documentary, they have been implemented during the restoration of the rest of the cruises. As we assume would have been already in “GRANDEUR OF THE SEAS” is why ROYAL CARIBBEAN always is at the forefront of technology may reveal soon the cause of the accident which fortunately didn’t endanger any human life.
Right now we are having at our reach video technology with facial identification, for consumer trend studies. Also in three dimensions without glasses available in tablets. We acknowledged the use of micro camera camouflaged up in garbage-cans with a capacity to capture all around 360 °.
Therefore ROYAL CARIBBEAN having his own art of the state equipment and professional security team; they have opportunity to set a new standard , how to deal over a dire eventuality with transparency as ROYAL Caribbean take Responsibility with singular endurance and integrity ensuring a complete thrust to vacationers so they can feel increasingly secure in choosing ROYAL CARIBBEAN to explore the world in their 22 luxurious, universal floating cities, to embark in any of its 270 ports over the 72 countries in 6 continents, to enjoy exotic places such as: Alaska, Canada, Europe, Australia and New Zealand, without neglecting the warmth of the Caribbean in RCCL resorts and private islands in Labadie, Haiti and Coco Kay Berry Islands. With the huge expectation of the arrival in 2014 and 2015 of a new class in the regal fleet of ROYAL CARIBBEAN THE QUANTUM OF THE SEAS
Journalist & Media Consultant SOMOS UNO – ONLY ONE / S.U.O.1